Recruiting is least successful when you’re forced to find someone quickly due to an unexpected resignation. Recruiting should always play a part in your daily routine. Out of desperation, many employers often end up filling a critical vacancy with an available candidate who lacks one or more of the essential skills required by to be a good employee.

The best recruits will be acknowledged and found through constant and diligent efforts. Only recruiting when it’s a necessity will create a “knee-jerk” response and the outcome could have a negative reaction. Consider recruiting daily and possibly hiring on a monthly basis. Even if you don’t hire, this will give you a great database of future candidates.

Take advantage of all recruiting tools and resources. Placing a Help Wanted ad occasionally in the paper used to suffice. In the current marketplace there are so many other recruiting options. Be versatile and creative with your recruiting approach. This will by far target many more prospective candidates that will be a positive addition to your work force.

In the real estate industry even Open Houses are a good tool for finding qualified real estate agents. There are vast resources on the Internet and many website advertisements are available for minimal or no fee. Job Fairs are another good resource to find good recruits. Take advantage of all these resources and be creative so you stand out in the competition.

First impressions count. Not just employer to employee, but vice versa. Many companies are in competition with one another. As an employer your interview with the candidate must be professional, efficient and responsive. Also be respectful of the recruits time and interests. This can easily be accomplished with organization, not postponing or cancelling the interview and getting back to the potential employee when you say you will. Making a promising impression prior to hiring the candidate will flow over when you do finally hire them as well.

If you find an excellent candidate, and they turn down your offer, do not get discouraged. Another job they might be considering could turn out not to be as positive as they thought. Staying in touch with the recruit will flatter them and increase the chances of you winning them back at a later time.

Another reason for being proactive in recruiting is even more important in the sales industry. Sales people are also hard to find and overstaffing might not be out of the question. This would be especially true in the real estate market. This will not only expand your team but give you an opportunity to replace a mediocre performer. Having trained real estate agents or sales professionals in reserve who understand the business could be vital to your company’s growth.

Management’s duty is to delegate responsibility. Recruiting is one area that might be better off left in the hands of management. Inexperienced recruiting tactics could be detrimental to your organization, not to mention the cost and ramifications that could be caused by hiring the wrong individual. The initial interview is of the utmost importance as is the final determination.

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You know how hard it is to start that daily commitment to exercise. Well, proactive prospecting seems to be as difficult. We know it is something we must do to gain positive results yet most sales people will try to avoid prospecting like the plague.

We need to have a starting point. Begin by blocking out one or two hours per day to prospect. Yes, we have put it off long enough. Start by using your sphere of influence to prospect. Prospecting, like anything will require commitment and discipline. This time is yours and you are important. Once you start you will feel more important and this will be a positive projection of your attitude when you talk with your sphere of influence.

Know ahead of time exactly what you are going to say or discuss when you call someone. It is good to have a specific message. Most people are very interested in market conditions for example. Maybe they have misunderstood something in the news or need further explaining. This is where you can become the “expert”, and provide them with a more accurate image of the situation.

Sales have always been a “numbers” game. You want to touch as many people as possible. Defining your target market and being organized will help you obtain your goals.

I would highly suggest having a database of at least one month’s supply of names. The time allocated for prospecting should not be wasted looking up names or deciding at that moment who you are going to talk to next. Be prepared and watch how much more productive you will become.

Remember you have set aside some time for prospecting. Work in an area without interruption. Don’t answer calls or schedule meetings during this time. As you start going through your calls, you will find each call will become easier and easier. Before you know it, you will feel like a pro. You will learn as you go and practice makes perfection.

Consider prospecting during off peak hours when conventional prospecting times don’t work. Some of your best work will be done between 8:00 AM and 9:00 AM, between 12:00 PM and 1:00 PM, and between 5:00 PM and 6:30 PM. Vary your call times. We are all creatures of habit. So are your prospects. In all likelihood, they are attending the same meeting each Monday at 10:00 AM (or whatever time you can’t seem to connect with them). If you cannot get through at this time, call this particular person in your sphere of influence at other times during the day or on other days.

Be persistent. Be motivated. Be disciplined. These will be some of your best merits. Most quality contacts are made after the fifth call. Don’t stop or give up. Keep pursuing your dreams. Hard work and dedication will always lead to success.

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